We begin our web development journey with you by understanding your marketing strategy including the purpose, objectives and target audience of the website. Also uncovering who your competitors are and what differentiates you from others that provide similar content, and what your unique selling and value propositions are. From this point we can go into detail of the functional requirements and navigational structure of your website.
Site structure & page hierarchy.
Developing the website structure and page hierarchy begins with mapping out the customer journey through the site with a focus on logical next click and conversion goals. Understanding the user experience will help us create an intuitive and effective website structure.